How companies can connect professional talent with their business goals

Digital transformation is changing the business world. It opens up great opportunities, but also significant challenges for companies that must adapt to attract and retain the best talent, increase employee productivity and engagement, and drive business growth.

In this new paradigm, the employee is at the core. Their well-being and work-life balance are particularly important. It is also key to get closer to employees and customers, establishing agile and effective communication channels.

At the same time, companies need to guarantee the continuity and growth of their business, as well as the profitability and efficiency of investments. They also need to prevent vulnerabilities associated with new working environments to ensure business continuity and financial results.

Challenges and priorities for companies and employees

In this context, the challenges that companies need to address include:

• Attract and retain the best talent.
• Promote employee wellbeing and balance.
• Control costs through automation and operational efficiency.
• Maximise ROI through cost savings and increased revenue.
• Ensure business continuity in the face of cyber threats.
• Improve the employee experience throughout the work cycle.
• Establish effective omni-channel interactions with employees and customers.
• Compliance with regulations and your ESG commitments.

At the same time, employees require a better work experience, regardless of whether they work in the office, from home or elsewhere. This includes:

• Access to digital tools and platforms that enable them to be more productive and efficient.
• Improved user experience and quick access to information.
• Autonomy and flexibility in the use of devices.
• Work-life balance.
• Compliance with objectives, regulations, and business policies.
• Motivation, well-being, and training and retraining plans.

Improving employee experience

One of the main pillars of this transformation is undoubtedly the substantial improvement of the employee experience. This involves designing more intuitive, agile and flexible work environments that allow mobility, self-management and a better work-life balance by making use of new generation tools and technologies.

Tools for productivity and collaboration

The incorporation of digital tools and platforms enable remote working, real-time communication between team members and secure access to shared documents and content from any location and device.

Solutions that boost employee productivity and facilitate teamwork and effective collaboration between colleagues and departments include:

• Platforms that integrate personal productivity tools and services for communication, collaboration, and work in Cloud.
• Integration of AI tools with work applications to help employees in their daily lives, resulting in exponentially improved performance.
• Intelligent collaboration solutions that enhance the efficiency of client, partner, and colleague interactions.

Flexibility and productivity

The adoption of these and other tools and technologies that can run on different operating systems, virtualised or not, and on any device (PC, laptop, mobile...) effectively and securely give employees flexibility and mechanisms to be more productive and efficient by providing:

• Ubiquitous access to corporate information and work content from any device and any location thanks to well-implemented Bring Your Own Device (BYOD) strategies.
• Virtual desktops and applications that allow employees to work autonomously and flexibly from anywhere, with the same working environment and tools.
• Unified management to centrally provision, configure and secure all devices used by employees, facilitating mobility and flexibility without loss of productivity or increased risk.
• Unified and consistent experience across all points of contact between the company and its employees, both in digital channels and in human interactions.

Lack of flexibility can make it difficult to recruit and retain employees, which can lead to talent shortages and decreased productivity

Security and scalability for businesses

The right choice of the right digital tools to address this transformation must also address business-critical issues such as security of digital assets, compliance, scalability, and cost reduction.

Security and compliance

In the new work environment, which is increasingly geared towards remote, flexible, and device-agnostic working, Cyber Security is becoming an absolutely fundamental element for any organisation.

A lack of security, for example, can lead to data loss or cyber-attacks, which can damage a company's reputation and affect its ability to operate.

Cyber security is a critical issue in the new work environment, which is increasingly oriented towards remote, flexible and device-based working.

Therefore, highly enhanced security measures must be implemented at both the device and application levels to adequately protect the company's information assets and ensure the privacy of employee and customer data and regulatory compliance.

Scalability and pay-as-you-go

Cloud migration, whether to public or private cloud as the case may be, is bringing enormous scalability and flexibility to organisations that can adapt their technical resources to their needs, whether growing or shrinking.

Cloud technology also makes it possible to deploy solutions, resources, and technological capabilities quickly on demand, and to pay only for what is actually used.

Migrating to the cloud therefore provides security and scalability while also facilitating new working models and flexible pay-as-you-go models for companies.

Migration to the cloud is bringing enormous scalability and flexibility to organisations.

Telefónica Tech's Future Workplace Solution

Telefónica Tech's comprehensive Future Workplace solution helps companies transform their workplaces and benefit from digital transformation by offering:

• Professional and managed services: We help businesses understand their needs and develop a customised transformation plan and manage the implementation of the solution, from design and implementation to adoption and training.
• Advanced technology solutions: We offer a broad portfolio of technology solutions that help businesses improve employee experience, productivity and collaboration, security, and cloud migration.
• Security and compliance: We ensure our services to be secure in all scenarios, such as remote work and access from employees' personal devices. This involves protecting the network and data, verifying user identity, preventing security issues, and controlling permissions and access.
• Flexible economic model (pay-as-you-go): we offer an economic approach where companies pay only for the resources and services they use, reducing maintenance, upgrade, and management costs. This results in significant savings and allows companies to adjust their budgets according to their changing, growing or shrinking needs.

Future Workplace benefits

Telefónica Tech's Future Workplace solution offers several benefits for companies, including:

• Improve the employee experience by providing employees with the tools and environment they need to be more productive.

✅ Example: Implement solutions that allow for ubiquitous access to corporate information and content at any time, in order to enhance well-being and promote conciliation and autonomy.

• Increase productivity by providing employees with tools and resources that enable them to work more efficiently.

✅ Example: intelligent collaboration tools that automatically generate transcriptions, meeting notes, recommendations, etc.

• Support their growth: understanding and addressing their changing needs and always providing the best technology solution.

Example: entering new markets, creating services, or activating communication channels to reach more consumers.

• Protect data: helping businesses protect their data by implementing robust security measures.

example: implementing cybersecurity, risk management and compliance solutions.

The digital transformation of the workplace is a trend that is changing the way we work. Our Future Workplace solution helps companies leverage the benefits of digital transformation and connect talent to business goals.

Imagen: wayhomestudio / Freepik.

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