• Sports analytics Sports analytics

    The best signing to drive your sporting success

The sports industry is being transformed with the application of new generation technologies such as IoT sensors, Big Data, Cloud, Artificial Intelligence or 5G. More recently, with Augmented Reality or the Metaverse.

This technological revolution enhances many aspects of sport: performance and competition strategy, digitization of facilities and equipment, contact with fans or broadcasting, among others.

Thanks to our capabilities and experience over the years, we have accumulated a deep knowledge in the use of technology applied to the sports industry.

We implement customised and advanced solutions that we develop by working hand in hand with organisations, sports clubs and teams, coaches and elite athletes, clients and strategic partners.


Technology as a competitive advantage

We work with Movistar Teams technical staff to achieve competitive improvements based on the precise analysis of their cyclists data.

This includes the study of physical recovery, fitness and technique improvement, reduction of aerodynamic resistance or eating patterns, among others. We measure these with sensors installed on the bike and on the cyclist.

We process millions of data to reveal keys for improvement that can be applied both in training and in competition, with an average of 7-8 variables every second that the cyclist is pedalling.

The application of technology represents a qualitative leap in badminton. In the case of Carolina Marín, we have co-developed Deep Learning Artificial Intelligence tools that extract the data generated during all the matches she plays to help draw up training and game strategies. We also use miniaturised sensors that provide hundreds of thousands of data to quantify the workloads of each training session or match and thus measure the degree of wear and tear and fatigue that the athlete is experiencing in order to prevent injuries.

We have developed a technological innovation project together with the Royal Spanish Athletics Federation (RFEA).

The aim is to use high-precision IoT sensing, together with Artificial Intelligence, to find biomechanical keys that improve the performance of athletes, with a special focus on race walking.

We have extensive experience in the digitalisation of sports venues. One example is Civitas Metropolitano, Atlético de Madrids stadium.

It is the first 100% connected stadium with more than 1,000 kilometres of fibre, two DPCs with a single supervision centre (from which 500 gates and 159 cameras are managed) and 1,600 Wi-Fi access points (more than 1,000 in the stands).

One of its highlights is its 360° ribbon board, a video screen of more than 530 square metres that runs along the entire grandstand to offer spectators a unique audiovisual experience.

We have also incorporated a Big Data platform to better understand and interact with the fans.

We created an immersive basketball experience, together with the Malaga companies VREstudio and Linos Soluciones Informáticas, thanks to the combined use of Virtual Reality glasses and 5G connection.

All of this, together with three 360° cameras (in the referees area, above the basket and at the foot of the court) have provided a new vision of the sport.

In addition, we have developed a customised Big Data tool for the Movistar Estudiantes club that allows advanced analysis of game statistics, aimed at match preparation and the signing of new players.

We collaborated with Rafa Nadal Academy by Movistar to integrate wearable IoT devices that help to complement the multiple data collected from the schools young tennis players, and that are supported by technological solutions to achieve greater development of competitive potential.

Do you want to know more?

  • Movistar Team
    We are Movistar Teams technology partner. We collaborate to get the most out of sports analytics, optimizing training and learning from sporting events.
    Movistar Team