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About the project

The technological equipment of the Cívitas Metropolitano has become a true benchmark among sports venues worldwide. It is one of the most innovative stadiums in Europe and the first smart stadium in the Old Continent, where Telefónica's participation as a digital partner has been decisive. Furthermore, in its data-driven transformation process, the Club is working on the deployment of an analytical ecosystem that will allow it to centralise and govern data management and develop customised analytical use cases.

  • Europe's first 100% digital stadium

Case Study Highlights

Europe's most digital and innovative stadium

The set of installed technological solutions were able to transform the Cívitas Metropolitano into the most digital and innovative stadium in Europe.

Single centralised control point

It has a single centralised control point (UCI) to manage the audio and video signals, graphics and advertising in real time for the video scoreboards.

Platform to send the match signal to any monitor

All monitors are integrated by an IPTV/DS (digital signage) platform that allows to send the match signal to any monitor in the stadium during the match or to use it as an advertising channel.

Discover the technologies that have helped make this project possible

What others say about us

    “We wanted to design a stadium in which technology and, above all, connectivity would be very powerful. And, for this design, it was clear to us that we had to go hand in hand with Telefónica, as it is a global leader in both telecommunications and business projects for the whole world”.

    René Abril - Atlético de Madrid’s Director of Technology and Digital

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