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Energy & UtilitiesMahou San Miguel, an international brewery group, is committed to the comprehensive digital transformation of its business and especially to the use of Big Data to establish marketing and sales strategies based on data. To this end, we have considered the implementation of a tool that allows you to collect, process and analyze data from their advertising campaigns in an efficient way. This tool is Amazon Marketing Cloud (AMC). You can obtain detailed information about the performance of your ads with AMC, allowing you to make more informed decisions and optimize your advertising strategies. Thanks to all this information, Mahou San Miguel improves decision making around its investments, strategies, and consumers to offer them a better experience, in addition to achieving more efficient Marketing campaigns that bring higher sales.
We tell you about the project
Highlights of the success story
Optimizing strategies in the advertising field
Mahou San Miguel sells through Amazon Marketplace, which only retains data from the last 14 months. They needed to access, retain and exploit this data for further analysis and monitoring with advanced data analytics tools. We helped them with the deployment of a dedicated infrastructure for massive data processing.
Data-driven decision making
Thanks to the information received by AMC, Mahou San Miguel improves its decision making regarding its investments, strategies and consumers in order to offer them a better experience, as well as achieving more efficient Marketing campaigns that result in higher sales.
