Deepfake

What is a deepfake?

A deepfake is content manipulated using artificial intelligence techniques, primarily deep learning, that replaces or alters a person’s voice, face, or body in photos, audio, or video. The result is so realistic that it becomes difficult to distinguish from genuine content.

Why does it represent a risk for businesses?

Because deepfakes can be used in targeted cyberattacks, impersonation of executives, or fraud in financial processes. They can also harm a company’s reputation through disinformation campaigns or media manipulation.

How can businesses protect themselves?

It is essential to combine AI-based detection solutions with internal identity verification policies (for example, in payment processes) and employee training to recognise manipulation attempts. In addition, cyber intelligence helps monitor digital environments and anticipate malicious campaigns using this type of content.