Mariel Domínguez: Digital transformation with Microsoft solutions

Mariel Domínguez, Microsoft Business Unit Director at Telefónica Tech, shares her career in the technology sector. We talked with her about the importance of Microsoft solutions for digital transformation and business competitiveness, as well as the challenges and strategies in her current position.

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Tell us a little about yourself: who are you and what has been your path to lead our Microsoft solutions business unit?

I am a mother of two, a sports lover and a technology enthusiast since the beginning of my professional career. It was when I started working on sales campaigns for Microsoft that I discovered the dynamism and attractiveness of this sector. Some time later I started working as an account manager also for Microsoft, helping customers to transform their businesses and streamline processes.

In my current position at Telefónica Tech, I lead the Microsoft Business Unit with the objective of ensuring that our solutions enable companies to increase their competitiveness and innovation capacity. Our focus is on executing projects that maximize the use of Microsoft tools, from the adoption of cloud services to the implementation of artificial intelligence technologies with 365 Copilot.

The dynamism of the technology sector trapped me from the very first moment. I have had the opportunity to lead teams and transform businesses, always seeking to increase competitiveness and innovation in companies.

Was it always clear to you that you wanted to dedicate yourself to the world of technology? What was it that attracted you most to this sector?

I found out about it by chance. After finishing my degree in Political Science and Sociology, I began to study for the competitive exam for the Ministry of Public Works. That's when, in order to cover expenses, I started working for Microsoft through an external company, carrying out specific sales campaigns. The pace of the business and the product were interesting to me, which led me to lead a team dedicated to internal sales.

What are your main challenges and goals as the head of the Microsoft Business Unit at Telefónica Tech?

My main challenges and goals as the head of the Microsoft Business Unit at Telefónica Tech include driving innovation, fostering the development of new technology solutions, and sustaining our growth through commercialization strategies and strategic alliances.

We are also implementing strategies to optimize the customer experience, ensuring that our products and services are accessible, efficient, and aligned with market demands.

Focusing on operational excellence and collaboration, we are committed to delivering solutions that drive digital transformation and the continued success of our customers.

How are our solutions helping companies become more competitive and efficient?

Our solutions help companies improve their competitiveness and efficiency through the use of integrated tools that facilitate collaboration, automate processes, and provide advanced analytics.

Next-generation digital technologies enable companies to reduce costs, increase productivity and become more sustainable, including financially. These integrated solutions enable companies to be more agile and innovative to adapt quickly to customer needs and demands.

What technology trends do you see as key to the immediate future of companies?

Technology trends are transforming the business world. This is especially relevant for our Microsoft Business Unit at Telefónica Tech, which enables us to offer integrated solutions that provide companies with new opportunities to improve their operations and stay competitive.

Our solutions encompass advanced technologies that facilitate the creation and use of content, provide flexibility and collaboration through the cloud, connect devices and systems through IoT, and ensure information protection with cyber security. These trends offer companies new opportunities to improve operational efficiency and business competitiveness.

What does the #WomenWithTech initiative mean to you?

Telefónica's #WomenWithTech initiative is an incredibly inspiring platform that seeks to boost the visibility and leadership of women in the technology sector. It means for me to continue a strong commitment to diversity and equity, which I have always carried out throughout my professional career. Promoting female role models can motivate new generations to pursue careers in STEAM.

#WomenWithTech also creates a space where they can share experiences, learn and grow together.

It is also an opportunity to break stereotypes and demonstrate that talent and passion for technology have no gender. I am very proud that Telefónica Tech encourages this movement that strengthens the technology community and creates a more inclusive and diverse environment.

How does gender diversity contribute to technology innovation in your experience, and what role do women play in STEAM professions?

Diversity in technology brings unique perspectives, enriching the creative process and problem solving. Women in STEAM provide diverse approaches, creating inclusive solutions and fostering a collaborative environment. We also inspire future generations, fostering equity and diversity in the technology industry.

What message would you give to a young woman who is considering a career in technology today? What skills do you think are essential to succeed in this sector?

Overall, I would tell her: follow your passion and don't stop! Technology careers are full of opportunities to innovate and even change the world. It is essential to develop certain skills to be successful in this sector, such as curiosity, which motivates you to learn and explore new ideas; problem-solving skills, to tackle challenges; and teamwork, to collaborate and communicate effectively with others.

Being adaptable and flexible to new technologies and using creativity to innovate and think outside the box is key in the technology sector.

It is also essential to acquire strong technical skills in programming, math and science. I would also encourage them to seek out mentors and support networks, and to not be intimidated by challenges. Technology needs more diverse voices, and your contribution can be incredibly valuable. With these skills and an open mind, any young person can excel and make a significant mark in the tech world.