Customer discovery through advanced analytics

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Customer Discovery

Implement the best social listening strategy to understand consumers and trends

Customer Discovery service enables you to define and implement the best social listening strategy to understand trends and consumers firsthand

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While for many organizations it is crucial to place the consumer and users at the center, not all have the necessary tools to listen to their customers, put themselves in their shoes, and connect directly with their behaviors and opinions.

Social listening is an ideal tool for integrating a new source of information, providing high-quality and valuable content for the organization.

With Telefónica Tech, you can go one step further, as we support you from the start by identifying the best listening platform on the market and defining the use cases. Then, our team of consultants will ensure an optimal listening setup based on your needs and will translate the results into actionable insights and levers aligned with your business objectives.

OUR EXPERTS

#ProudToBeTech

"Artificial Intelligence turns uncertainty into opportunity, and understanding the real interests and opinions of consumers is key to unlocking that potential."

Sergio Mayor Martín

AI Strategy Consultant Lead
"Being able to access the opinions and sentiments of visitors in a tourist destination is critical for public administrations. Thanks to our AI and data capabilities, we can go a step further by integrating this with other key tourism intelligence data, such as mobility, spending, and hotel booking data."

Elena Díaz Sánchez

Delivery Manager CoE IoT&BD

OUR VALUE PROPOSITION

Our service

It offers flexible modules and contracts, allowing the parallelization of multiple use cases within the same project. We use cloud-based software to track and process data in real-time through keywords, cross-referencing external and client information.

What does it allow?

The Customer Discovery solution provides a wide range of features:
Analysis of major industry trends: new consumer needs, user priorities, and their consumption and behavior patterns.
Reputational analysis of a brand, organization, or concept, and its positioning relative to the competition.
Community analysis around a concept/brand: characterization, detection of new niches, and identification of key opinion leaders and micro-influencers.
Analysis of user impact and opinions on communication and marketing campaigns.
Identification of touchpoints in the purchasing process, understanding user motivations and sentiment.

BENEFITS FOR YOUR ORGANISATION

Quick response

Identification of changes in the market, competitors, new players in the conversation, new trends, and opportunities. Anticipation of potential reputation crises.

Improvement of the customer experience

Optimization of customer service (speed and effectiveness of responses), mitigating negative reviews. Reduction of risk in the launch of new products/services or innovations in existing ones.

Improvement of campaign effectiveness

Optimization of communication with the audience through the selection of the most appropriate content, channels, and timing.

OUR DIFFERENTIAL VALUE

We support your data strategy by incorporating a new and valuable source of user-centric information.
We go beyond a compilation of data and unqualified charts that don’t deliver the expected value.
The solution prioritizes actionable conclusions that are closely aligned with business objectives.