Deoleo, a global leader in the olive oil industry, has partnered with Telefónica Tech to accelerate its digital transformation through Blockchain, industrial digitalisation and Artificial Intelligence. The programme aims to optimise the company’s value chain, improve decision-making and drive innovation.

As part of the initiative, Deoleo enhanced its Blockchain-based traceability system, increasing transparency across the value chain and strengthening consumer trust. Geprom, Telefónica Tech’s industrial digitalisation unit, also deployed the EMI Suite 4.0 platform at the Alcolea plant, integrating IT/OT, SAP and MES systems to optimise asset management and maintenance, reduce unplanned downtime and enable predictive maintenance with Power BI analytics.

In addition, more than 15 AI use cases were identified and prioritised, including an advanced analytics solution to optimise production blending based on cost, quality, inventory availability and operational constraints.

Case Study Highlights

Boosting consumer confidence

Advanced traceability enables the provision of verifiable product information, enhancing perceptions of quality, authenticity and commitment to sustainability.

Greater visibility and control over industrial assets

Structured monitoring of equipment and assets facilitates more agile decision-making, improves operational availability and lays the foundations for moving towards predictive models.

Production cost efficiency

Smart decision optimisation facilitates a more efficient use of raw materials, reducing production costs and helping to improve the company’s profitability and competitiveness.

Improved product margin and consistency

Decisions are aligned with multiple business objectives, balancing quality, costs and supply commitments to ensure consistent products and a higher operating margin.

Centralised and efficient maintenance management

The digitalisation of maintenance enables assets, spare parts and operations to be integrated into a single platform, optimising planning and the use of resources.

Structured roadmap for AI adoption

The project provides a clear, prioritised overview of high-impact initiatives, enabling Deoleo to progress with AI adoption in an orderly, scalable manner that is aligned with its business objectives.

Optimisation of inventory usage

The integration of availability and stock variables facilitates better planning, preventing operational incidents and reducing last-minute adjustments to production.

What others say about us

    “This global project we are carrying out in partnership with Telefónica Tech reinforces our innovation roadmap and enables us to accelerate Deoleo’s technological development on an international scale. The combination of advanced traceability, industrial digitalisation and artificial intelligence will help us become more efficient, make better decisions and, above all, continue to offer consumers the highest guarantees of quality and authenticity”.

    Enrique Pérez Jiménez, Head of IT at Deoleo