CRM (Customer Relationship Management)

What is a CRM?

A CRM, or Customer Relationship Management system, is a platform designed to centrally manage a company’s interactions with current and potential customers. It enables the storage of relevant information, automation of sales processes, and delivery of a unified view of the customer.

What benefits does it bring to businesses?

A CRM helps improve customer relationships, increase sales team efficiency, and boost revenue. It also enables personalized marketing campaigns, customer retention, and data-driven decision-making through advanced analytics.

What are its practical applications?

Companies use CRMs to track sales opportunities, manage customer follow-ups, run marketing campaigns, integrate customer service channels, and coordinate sales and support teams. Its value lies in turning scattered data into a more effective commercial strategy.